Top Rated freelancer · booking new projects

Websites that win you clients.

I revamp websites for e-commerce, health and wellness, outdoor, coaching and B2B brands, so more of your visitors become leads, booked calls and sales.

Get a free website audit See the work
10+ projects shippedacross six industries
Top Ratedfreelancer
Any platformShopify · WordPress
Industries

Every industry sells differently.

A supplement brand needs trust. A coach needs booked calls. A B2B firm needs qualified enquiries. I build each site around the one action that grows that business.

E-commerce

Turn browsers into buyers, and buyers into bigger baskets.

  • Product pages that answer every doubt
  • Bundles, upsells and smart offers
  • Checkout and cart friction removed
Measured by Conversion rate · AOV
See the Maxxon project
A customer receiving an online order

Health & wellness

Earn trust before the first order and keep customers subscribed.

  • Ingredient and science pages that reassure
  • Subscriptions and replenishment flows
  • Careful, compliance aware copy
Measured by Subscriptions · Repeat rate
See the MyProgressMD project
A doctor working at a laptop

Outdoors

Sell gear people trust with their next trip.

  • Specs, comparisons and fit guides
  • Seasonal campaign landing pages
  • Premium storytelling for high ticket gear
Measured by Revenue per visitor
See the DOD Outdoors project
View from inside a tent onto a forest

Coaching & personal brands

Fill your calendar with the right clients.

  • Authority story and positioning
  • Lead magnets that build your list
  • Booking funnels that qualify people first
Measured by Booked calls
Get a free audit for your site
A coach in a one to one conversation with a client

B2B & services

Make your sales team's job easier with qualified enquiries.

  • Clear offers for each buyer type
  • Case studies and proof up front
  • Quote forms and AI assistants
Measured by Qualified leads
See the BOGA USA project
A large warehouse with stocked shelves

Education & organisations

Make enquiring and enrolling feel simple.

  • Programme pages that lead to enquiry
  • Multilingual and accessible builds
  • Motion that makes you look modern
Measured by Enquiries · Enrolments
Get a free audit for your site
A teacher working on a laptop in front of a chalkboard
Selected work

Sites built to perform.

Five real projects, live today. Open any one to see the problem, what changed and the results.

All case studies
Services

Everything between the click and the yes.

Hire me for the full revamp or for the single piece that leaks the most. Every project starts from data on how your visitors behave.

Website revamps

A complete rebuild with sharper positioning, a clearer structure and a design that makes the business look as good as it is. Built so your team can edit every section.

Any industry · any platform

Conversion optimisation

Heatmaps, recordings and funnel data turned into a ranked fix list, then A/B tested.

Audit · Testing

Shopify & e-commerce

Product pages, bundles, upsells and checkout fixes that lift order value.

Shopify · Shopify Plus

Lead capture & booking

Lead magnets, quote forms and booking funnels that fill a calendar with the right people.

Coaching · B2B · Services

Landing pages & funnels

One page per campaign, so paid traffic from Meta and Google lands on one offer.

Paid traffic

Speed & SEO

Faster pages, cleaner code and technical SEO that keeps rankings through a redesign.

Core Web Vitals

Email & retention

Klaviyo flows that turn a first order or enquiry into a long relationship.

Klaviyo

AI chat assistants

A chatbot trained on your products and FAQs that answers buyers day and night.

Support · Sales
Explore services
10+Projects sold and shipped
6Industries served
3Continents: US, Europe, Australia
1Expert with you from audit to launch
How it works

Five steps. One number we watch.

You always know what is being built, why, and what it should move. Your current site keeps working until the new one is ready.

STEP 01

Audit

Analytics, heatmaps and recordings show where visitors drop off.

Recorded walkthrough and leak list
STEP 02

Plan

We agree on pages, priorities and the metric each change should move.

Fixed scope, price and timeline
STEP 03

Build

Design and development on a staging copy, with previews as it grows.

Live preview link to review
STEP 04

Launch

Testing on real devices, redirects and tracking checked, then live.

A clean launch, nothing broken
STEP 05

Grow

We test the next round of ideas against the new baseline.

Monthly tests and reporting
Free tools

Find out what your site is costing you.

Two quick checks. Score your website in a minute, then see what a better conversion rate is worth in money.

Six questions · one minute

Does your homepage say what you do and who it is for within five seconds?

Is there one clear main call to action above the fold?

Does your site load in under three seconds on a phone?

Do you show proof such as reviews, logos or results near your calls to action?

Do you capture emails from visitors who are not ready to buy yet?

Do you track where visitors drop off, with heatmaps or funnel reports?

0 / 100
Answer the questions

Where your site leaks

Answer each question and your leaks appear here.

Get your score and the fix for each leak by email

Free website audit

Send your site. Get the ten fixes worth the most.

I record a walkthrough of your website as a first time visitor sees it, then rank the changes I would make by likely impact on leads and sales.

  • A recorded video walkthrough of your homepage, key pages and mobile experience
  • Ten prioritised fixes you can hand to any developer
  • No call needed and no obligation to hire me
Audit requestFREE
Your industry

Your details are only used to send your audit. No spam, no sharing.

Questions

Before you send your site.

More answers on the FAQ page, or ask me directly through the audit form.

Do I need to rebuild my whole website?

No. The audit shows which pages lose the most leads or sales. Many clients start with the homepage and key landing or product pages, then decide on the rest once those are performing.

Which platforms do you work with?

Shopify and Shopify Plus for e-commerce, WordPress for content and service businesses, and custom builds when a project needs something bespoke. If you are unsure, the audit includes a recommendation.

How long does a revamp take?

It depends on page count and how much custom work the design needs. You get a fixed timeline in the plan before work starts, and your current site stays live until launch.

Will a redesign hurt my SEO?

Not when it is done carefully. URLs, redirects, metadata and structured data are mapped and checked before launch, and faster pages usually help rankings.

Do you work outside e-commerce?

Yes. Coaches, consultants, B2B firms, schools and service businesses. The goal is the same: more of the right visitors taking the next step.

What does the free audit include?

A recorded walkthrough of your site with the ten changes I would make first, ranked by likely impact. You can keep it and implement it yourself.

Get my free website auditFree audit